Success story: the beginning of the journey
However, first things first. The fate of Lamborghini was to be that of an ordinary farmer. His parents were quite successful winemakers, and, naturally, they expected that their son would "follow in their footsteps." However, the young man was not interested in high yields of grapes and wine production, but in technology. In the mid-1930s, he entered the University of Bologna at the Faculty of Industrial Design.
Graduation from the university coincided with the outbreak of World War II and Feruccio ended up in the army. He served in the Central Transport Division of the Italian Air Force on the island of Rhodes. Service in the armed forces was more conducive to the development of the technical genius of the future automobile developer. He needed only a minimum of spare parts and a little time for the seemingly non-repairable motors to be "in service" again.
Lamborghini Trattori founded
After the end of the war, the young Lamborghini did not have a desire to farm. Instead, he begins to do what he studied at the university - to design tractors in order to help peasants-fellow countrymen and at the same time earn some money. He made his first tractor practically from scrap. The demand turned out to be huge, and Lamborghini began to buy military equipment, machines, components and design small tractors. Three years later, a tractor plant was opened in Cento and the Lamborghini Trattori company was founded. However, this was only the beginning. The company was engaged in the development and production of tractors of its own design, on which the bull trademark appeared for the first time.
And if at first the factory capacity was only enough for the production of one tractor per day, then by the mid-1950s the company was producing up to 400 machines per day. The advantages of the Lamborghini Trattori tractors were excellent performance and reliability. Lamborghini participated in the design and testing of each new model. His amazing intuition combined with technical knowledge made it possible for his company to always be several steps ahead of the competition. These factors allowed the company to take a monopoly position in this market segment not only in Italy, but also in Europe.
Lamborghini Bruciatori - a new breakthrough
Fifteen years after the founding of the company, Feruccio Lamborghini begins to plan the expansion of his company. The "Tractor Business" developed steadily and did not require constant attention from its side. Lamborghini now had not only the experience of starting his own business, but also a solid start-up capital. In 1960, he founded Lamborghini Bruciatori, a company specialized in the production of heating and cooling equipment.
There were several reasons for this. No such equipment was manufactured in Italy, and Lamborghini planned to reduce Italy's export dependence. The location of the enterprise in an economically backward region provided the local population with jobs and brought money to the local budget. Thus, Lamborghini planned not only to make money, but also to raise the economic level of Pieve di Cento, where the factory was opened. Soon, the company begins to generate a stable income for its founder.
Lamborghini's activities were duly appreciated by the Italian government, which was reflected in the awarding of the honorary titles of Commendatore and Laurel Wreath. However, already in 1963, Lamborghini, who successfully completed two projects, began to think about creating another company. At this time, the glory of Enzo Ferrari no longer gives him rest.
There is a legend about how two great entrepreneurs once even had a big argument about the quality of cars produced under the Ferrari brand. In response, Ferrari advised Lamborghini to take better care of the quality of his products. Wounded, Lamborghini vowed in response to design a car that would be better than Ferrari.
Others argue that everything was somewhat different - Lamborghini was interested in racing from his youth, but not a single racing car produced at that time suited him. Be that as it may, both versions have a right to exist. At the beginning of his commercial activity, Lamborghini participated in the car race called Millio Miglia. The result was not very successful: he dropped out of the competition at the initial stage, having crashed his car. In everyday life, Lamborghini tried cars of various brands, such as Ferrari, Lotus, Mazeratti, Matra, so as a professional constructor he could judge the shortcomings of these models of racing cars.