New Holland, which was named after the combined brand, was formed in 1895 in Pennsylvania, one of the oldest states in the historic New Holland region. Its founder, 26, used to build mobile feed crushers for local farmers and dreamed of expanding the business. He realized his dream - in 1901 he invented a frost-resistant steam engine, in 1910 - a stone crusher. Things were going well for him until the Great Depression broke out. Those were difficult years, but nevertheless the company overcame the crisis. Roosevelt's "New Deal" had an effect - the economy went up, and with it New Holland: in 1940 the company introduced an innovative baler to the market, followed by combines, mowers and other agricultural equipment, and by 1950 the company became a leader in the industry.
In 1986, the company was absorbed by the Ford concern, which significantly expanded its line of tractors with New Holland equipment. New Holland was briefly in the hands of Ford - in 1991, an industrial group.
FIAT S.p.a. bought out 80% of the company's shares, and two years later gained full control over it. By the way, the Italians made a profitable deal - 170 thousand units of New Holland agricultural machinery are sold worldwide annually.
The New Holland Construction trademark appeared on the construction equipment market in 1999. At ConExpo 1999, the company presented a wide range of equipment to the public: tracked bulldozers, excavators weighing from 1.5 to 21 tons, wheel loaders and skid steer loaders, backhoe loaders, motor graders ... The Italians made a significant contribution to the development, which is especially well guessed in the external design of the cars. A year later, New Holland exhibited at the Intermat 2000 in France.
In 1999, FIAT bought Case for 7.6 billion euros and merged it with New Holland into CNH Global. FIAT (founded in 1899) began production of agricultural tractors in 1919, and entered the construction equipment market in 1946 with a limited range of bulldozers and track loaders based on its own tractors. In 1970, FIAT spun off the construction equipment division from the corporation and built a plant in Lezza for it, and then expanded the model range by taking over SIMIT, the leader in the Italian hydraulic excavator market in those years.
In 1974, FIAT and Allis-Chalmers, one of the largest American manufacturers of construction equipment and equipment, formed the Fiat-Allis joint venture with a predominant share of FIAT. Development and production was launched in the USA, Italy, England and Brazil. The production program consisted of bulldozers, single and twin-engine scrapers, motor graders, wheel and track loaders and excavators and other construction machines. Fiat-Allis equipment was supplied to one and a half hundred countries of the world, including the USSR, and the participants of great construction projects remember it well. In 1985, FIAT took full control of the Fiat-Allis and renamed it Fiatallis.
The equipment was supplied under this brand until 1987. The Brazilian plant continued to produce and supply to the South American market a developed model range of excavators, front loaders, backhoe loaders, skid steer loaders, bulldozers and graders under the Fiatallis brand, as well as equipment from the New Holland model range Construction by the end of January 2005. The plant has now switched to production of machines under the New Holland and Case brands.
In 1987, FIAT and Hitachi formed a crawler excavator joint venture at the new, largest excavator plant in Europe in San Mauro, a suburb of Turin, Italy. Hitachi is one of the world's leading excavator designers and manufacturers, and the company's expertise has proven to be very valuable. The highly successful tracked and wheeled excavators developed together have brought their creators well-deserved fame and commercial success. A number of excavators were soon supplemented by wheel loaders, bulldozers, backhoe loaders, articulated dump trucks, etc.
In 1998, the German company Orenstein & Koppel, or rather its Berlin construction division, joined the CNH corporation. The mining excavator production, based in Dortmund, was taken over by another giant, Terex Corp. The O&K company was founded in 1876 in Berlin by two German railway engineers Benno Orenstein and Arthur Koppel, and specialized in the production of steam locomotives and carriages. The company started working on excavators in 1911. The first was a rail-driven steam engine with a planked hull. Much has changed in almost a century. The O&K brand has gained popularity not only in Germany. Unfortunately, the company was not interested in the Russian market, and it did not open an official representative office. Now it is easier to buy a new O&K car, but under the New Holland brand.
In 2001, the alliance with Hitachi broke up, and on March 29 of the same year, the corporation announced a strategic industrial alliance with the Japanese company Kobelco, the world's fourth largest excavator manufacturer. The agreement provides for the joint development of crawler excavators, technological processes, the production and promotion of equipment around the world and, in addition, the promotion of Case IH and New Holland agricultural equipment in Japan and the Asia-Pacific region with the assistance of Kobelco. In a short period from the moment of formation to April 2004, the corporation has developed 65 new basic models, of which forty - from 2002 to 2004, and by June this year, a complete renewal of the model range was completed. These machines use the latest advances in mechanical engineering and electronics. They differ not only in performance and reliability, but also in excellent comfort (there is even climate control) and meet the real requirements of environmental standards. It should be noted that the unification of the equipment of all brands began almost immediately. The new excavator models Kobelco, Fiat-Kobelco and O&K presented at BAUMA 2004 are equipped with the same cab and are unified in a number of units.
It is quite logical that the next step towards unification was unification. It is quite wasteful to support the development, production and promotion of four similar, virtually competing product lines.
The combined lineup includes 71 base models in two lines - heavy and compact. Heavy ones are tracked and wheeled excavators, front loaders, bulldozers and motor graders. Compact - skid steer loaders, backhoe loaders, mini and midi excavators, wheeled midi excavators, compact front loaders and telescopic loaders. Articulated dump trucks remain only in the Case lineup, and they are produced by the Italian company Astra. Production is organized at factories in Wichita, Fargo, Calhoun and Burlington (USA), Lezza, San Mauro and Imola (Italy), Berlin (Germany), Contahem (Brazil); in addition, crawler excavators are manufactured by the Japanese plant Kobelco.
Obviously CNH benefits from the merger. A single model range, a single distribution, promotion and service system free up funds that were spent on maintaining individual brands, and now will be used for creative purposes - for scientific research, the development of new equipment, the improvement and development of technologies, production, logistics and service.